Abstract:
The purpose of this paper is to describe a short-cut method of sizing the unduplicated audience of a combination of media starting from data given on the duplication of these media taken two by two. In other words, when applied to the CESP results, the proposal method leads to a satisfactory evaluation of the unduplicated audience provided by anyone of the 1140 million combinations possible with the thirty magazines listed in the square table.
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Research Papers
A short-cut method for estimating the unduplicated audience of a combination of media (French)
Catalogue: ESOMAR Conference 1960
Author: Jean Michel Agostini
 
June 15, 1960
Research Papers
Group discussion on "A short-cut method for estimating the unduplicated-audience of a combination of media" and "Advertising research"
Catalogue: ESOMAR Conference 1960
Authors: Jean Michel Agostini, Sander de Leve, J. H. Verstegen, A. G. Zwijnenberg, J. Ax, Coen C. J. de Koning, William Schlackman
 
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Research Papers
Estimation method for media audience duplication
Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media
Authors: Elias Selman Carranza, Orlando Muñoz Balmaceda, Patricio Moyano Galdames
Company: IBOPE Inteligencia
June 22, 2005
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