A short-cut method for estimating the unduplicated audience of a combination of media (French)

Date of publication: June 15, 1960

Abstract:

The purpose of this paper is to describe a short-cut method of sizing the unduplicated audience of a combination of media starting from data given on the duplication of these media taken two by two. In other words, when applied to the CESP results, the proposal method leads to a satisfactory evaluation of the unduplicated audience provided by anyone of the 1140 million combinations possible with the thirty magazines listed in the square table.

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