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Dyson, Farr and Hollis (1996a, June 15). Understanding, measuring and using brand equity. ANA - ESOMAR. Retrieved June 03, 2024, from
https://ana.esomar.org/documents/understanding-measuring-and-using-brand-equity
Adler, J. (1995a, September 01). Action-based system to maintain customer loyalty. ANA - ESOMAR. Retrieved June 03, 2024, from
https://ana.esomar.org/documents/action-based-system-to-maintain-customer-loyalty
Jelev and Duffey (1995a, September 01). Opening markets and opening relationships in market research. ANA - ESOMAR. Retrieved June 03, 2024, from
https://ana.esomar.org/documents/opening-markets-and-opening-relationships-in-market-research
Van Zurksum and Ekelenkamp (1995a, July 01). Hopelessly devoted?. ANA - ESOMAR. Retrieved June 03, 2024, from
https://ana.esomar.org/documents/hopelessly-devoted-
Higgs, N. (1995a, February 14). The problem of bias . ANA - ESOMAR. Retrieved June 03, 2024, from
https://ana.esomar.org/documents/the-problem-of-bias-
Harris, P. (1995a, February 14). Finding and interpreting patterns of numerical data. ANA - ESOMAR. Retrieved June 03, 2024, from
https://ana.esomar.org/documents/finding-and-interpreting-patterns-of-numerical-data
Chavenon and Dupont (1994a, June 15). FRY. ANA - ESOMAR. Retrieved June 03, 2024, from
https://ana.esomar.org/documents/fry
Nielsen and Bronée (1994a, June 15). State of the art multi media index. ANA - ESOMAR. Retrieved June 03, 2024, from
https://ana.esomar.org/documents/state-of-the-art-multi-media-index
Alisauskiene and Bajaruniene (1993a, June 15). Economic values and attitudes to the economic reform of Lithuanian people. ANA - ESOMAR. Retrieved June 03, 2024, from