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The problem of bias

Date of publication: February 14, 1995

Catalogue: ESOMAR Teach-In Seminar 1995: All You Ever Wanted To Know About Sampling, Statistics And Questionnaires

Author: Neil Higgs

Abstract:

This paper looks at the various sources of bias, discusses how to reduce them or, at least, how to measure them.

Neil Higgs

Author

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Research Papers

Bias: Three fingers pointing back!

Catalogue: Global Qualitative 2017: Back to the future

Author: Katja E. Cahoon

 

November 10, 2017

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Citation

Cahoon, K. E. (2017a, November 10). Bias: Three fingers pointing back!. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/bias-three-fingers-pointing-back-


Research Papers

What is interviewer bias?

Catalogue: ESOMAR/WAPOR Congress 1969

Author: Jacqueline Twigg

 

June 15, 1969

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Citation

Twigg, J. (1969a, June 15). What is interviewer bias?. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/what-is-interviewer-bias-


Videos

Gender bias in brands and business

Catalogue: Asia Pacific 2017: Discoveries

Authors: Amy Fridlund, Nikki Feld

Company: KANTAR TNS Malaysia

December 4, 2017

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Citation

Fridlund and Feld (2017a, December 04). Gender bias in brands and business. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/gender-bias-in-brands-and-business-9205


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Citation

Higgs, N. (1995a, February 14). The problem of bias . ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/gender-bias-in-brands-and-business-9205