Abstract:

The simplest form of analysing data is to form survey tabulations. This is done by counting the number (and percentage) of people that fall in to the predefined categories of our questionnaire. The basic tool for the survey analyst is the cross tabulation in which one or more questions on the questionnaire form the rows of the cross tabulation and one or more different items form the columns. The simplest form would be where one question forms the rows and one demographic forms the columns.