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Frost, Puleston, Suzuki and Sturt (2015a, June 15). The icon experiments. ANA - ESOMAR. Retrieved July 03, 2024, from
https://ana.esomar.org/documents/the-icon-experiments
Cealti, M. (2015a, June 15). What does your brand smell like?. ANA - ESOMAR. Retrieved July 03, 2024, from
https://ana.esomar.org/documents/what-does-your-brand-smell-like-
Jefferies, S. (2014a, June 15). B2B decision-making: Does 'good' matter?. ANA - ESOMAR. Retrieved July 03, 2024, from
https://ana.esomar.org/documents/b2b-decision-making-does-good-matter-