The icon experiments
Abstract:
This presentation will present the result of some ground breaking primary research exploring the communication power of icons and infographics in both the gathering and communication of research data.

Date of publication: June 15, 2015
Catalogue: Congress 2015: Revelations
Company: Kantar
Authors: Adam Frost, Jon Puleston, Satsuki Suzuki, Tobias Sturt
Abstract:
This presentation will present the result of some ground breaking primary research exploring the communication power of icons and infographics in both the gathering and communication of research data.
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