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Holbaek-Hanssen, L. (1955a, June 15). Methodological considerations regarding marketing research for consumer durable goods. ANA - ESOMAR. Retrieved July 19, 2024, from
Pearson, N. H. (1955a, June 15). What are durable and capital goods?. ANA - ESOMAR. Retrieved July 19, 2024, from
https://ana.esomar.org/documents/what-are-durable-and-capital-goods-