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Webinars

The Future's Compass

What's it about?The session will show how Reckitt built a sustainable model to anticipate emerging consumer trends and develop future-proof brand strategies. Alex Peters from Reckitt will highlight the challenges that insight professionals like him...

Catalogue: Webinars 2023
Authors: Mario Coletti, Alex Peters, Debora Bae
Companies: iCoolhunt ? Nextatlas, Reckitt
November 17, 2023
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Citation

Coletti, Peters and Bae (2023a, November 17). The Future's Compass. ANA - ESOMAR. Retrieved July 12, 2025, from


https://ana.esomar.org/documents/the-future-s-compass
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Citation

(2023a, April 25). The Magic of Diversity : A Client Panel. ANA - ESOMAR. Retrieved July 12, 2025, from


https://ana.esomar.org/documents/the-magic-of-diversity-a-client-panel


Videos
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Citation

(2022a, September 23). 2022 Dynata Quest Award Ceremony. ANA - ESOMAR. Retrieved July 12, 2025, from


https://ana.esomar.org/documents/2022-dynata-quest-award-ceremony


Webinars

Insights from the Users & Buyers Global Study 2021

The 2021 Users and Buyers Global Study recognizes the fundamentally important role that brand-owners play in determining the shape and structure of our profession. This is the first in what we hope will become an annual monitor study. This research...

Catalogue: Webinars 2021
Authors: Kajoli Tankha, Ray Poynter, Stephen Kraus
Companies: The Future Place, Microsoft
August 26, 2021
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Citation

Tankha, Poynter and Kraus (2021a, August 26). Insights from the Users & Buyers Global Study 2021. ANA - ESOMAR. Retrieved July 12, 2025, from


https://ana.esomar.org/documents/insights-from-the-users-buyers-global-study-2021


Webinars

Members-only Summer Roundtable: Client-side Chat

In September of 2020 and again in March of this year, ESOMAR joined forces with around two dozen associations worldwide to conduct a global survey of client-side researchers. Its purpose was to improve our understanding of changes in the way brands...

Catalogue: Webinars 2021
Authors: Reg Baker, Michelle Gansle, Barry Jennings, Nicole Umana
Companies: ESOMAR, McDonald's Corporation, Microsoft, Mars Wrigley
August 5, 2021
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Citation

Baker, Gansle, Jennings and Umana (2021a, August 05). Members-only Summer Roundtable: Client-side Chat. ANA - ESOMAR. Retrieved July 12, 2025, from


https://ana.esomar.org/documents/members-only-summer-roundtable-client-side-chat


Webinars
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Citation

Marshall and Verhulst (2021a, July 28). Building and Measuring Customer Trust at LinkedIn. ANA - ESOMAR. Retrieved July 12, 2025, from


https://ana.esomar.org/documents/building-and-measuring-customer-trust-at-linkedin


Research papers
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Citation

Marshall and Verhulst (2021a, July 28). Building and Measuring Customer Trust at LinkedIn. ANA - ESOMAR. Retrieved July 12, 2025, from


https://ana.esomar.org/documents/building-and-measuring-customer-trust-at-linkedin-11761


Research reports

Users & Buyers Global Insights Study 2020

The motto 'the customer is always right' is a phrase pioneered by Harry GordonSelfridge, John Wanamaker and Marshall Field in the early 1900's. These men weresuccessful retailers who learned early in their careers that the success of their...

Catalogue: ESOMAR Publications
Author: Ray Poynter
December 31, 2020
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Citation

Poynter, R. (2020a, December 31). Users & Buyers Global Insights Study 2020. ANA - ESOMAR. Retrieved July 12, 2025, from


https://ana.esomar.org/documents/users-buyers-global-insights-study-2020


Videos

Look who's talking

Equipped with personal life journeys around language learning in four countries, we set out to change hearts and minds of the Babbel team and spurred initiatives from two new products to a new customer insight training course for team newbies.

Catalogue: Congress 2018
Authors: Christoph Welter, Serena Li
Company: Point-Blank International GmbH
September 23, 2018
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Citation

Welter and Li (2018a, September 23). Look who's talking . ANA - ESOMAR. Retrieved July 12, 2025, from


https://ana.esomar.org/documents/look-who-s-talking--9376