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Members-only Summer Roundtable: Client-side Chat

Date of publication: August 5, 2021

Catalogue: Webinars 2021

Companies: ESOMAR, McDonald's Corporation, Microsoft, Mars Wrigley

Authors: Reg Baker, Michelle Gansle, Barry Jennings, Nicole Umana

Abstract:

In September of 2020 and again in March of this year, ESOMAR joined forces with around two dozen associations worldwide to conduct a global survey of client-side researchers. Its purpose was to improve our understanding of changes in the way brands purchase and use research. The webinar discusses the key findings of this survey.

 

In this session, Michelle Gansle, VP of Global Strategic Insights at McDonald?s, moderate a discussion of these and other issues being faced by clients with two client-side researchers: Barry Jennings, Director, Cloud + Commercial Business Planning Insights at Microsoft, and Nicole Umana, Global Lead, Agile Innovation at Mars Wrigley.

Reg Baker

Author

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Michelle Gansle

Author

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Barry Jennings

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Nicole Umana

Author

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Baker, Gansle, Jennings and Umana (2021a, August 05). Members-only Summer Roundtable: Client-side Chat. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/client-side-fusion-futures-scene-setter-