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Members-only Summer Roundtable: Client-side Chat

Date of publication: August 5, 2021

Catalogue: Webinars 2021

Companies: ESOMAR, McDonald's Corporation, Microsoft, Mars Wrigley

Authors: Reg Baker, Michelle Gansle, Barry Jennings, Nicole Umana

Abstract:

In September of 2020 and again in March of this year, ESOMAR joined forces with around two dozen associations worldwide to conduct a global survey of client-side researchers. Its purpose was to improve our understanding of changes in the way brands purchase and use research. The webinar discusses the key findings of this survey.

 

In this session, Michelle Gansle, VP of Global Strategic Insights at McDonald?s, moderate a discussion of these and other issues being faced by clients with two client-side researchers: Barry Jennings, Director, Cloud + Commercial Business Planning Insights at Microsoft, and Nicole Umana, Global Lead, Agile Innovation at Mars Wrigley.

Reg Baker

Author

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Michelle Gansle

Author

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Barry Jennings

Author

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Nicole Umana

Author

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Webinars

Best of ESOMAR Italy: Understanding consumers in the current technoculture

Catalogue: Webinars 2021

Authors: Kristin Luck, Giulia Fabrizi, Alberto Stracuzzi, Piergiorgio Rossi, Mario Dughi, Leanne Tomasevic, Grant Feller, David Evans, Robert V. Kozinets, Rossella Gambetti, Silvia Biraghi, Angela Beccanulli, Fabio Delton, Maria Ryzhikova, Elisa Ventrici, Stefania Boleso

 

May 21, 2021

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Citation

Luck et al. (2021a, May 21). Best of ESOMAR Italy: Understanding consumers in the current technoculture. ANA - ESOMAR. Retrieved November 28, 2023, from


https://ana.esomar.org/documents/best-of-esomar-italy-understanding-consumers-in-the-current-technoculture


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2020 Global Market Research report: What's new?

Catalogue: Insights Festival 2020

Authors: Ray Poynter, Xabier Palacio

 

September 16, 2020

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Citation

Poynter and Palacio (2020a, September 16). 2020 Global Market Research report: What's new?. ANA - ESOMAR. Retrieved November 28, 2023, from


https://ana.esomar.org/documents/2020-global-market-research-report-what-s-new-


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UX, Qualitative & beyond

Catalogue: Community Circles

Authors: Tom De Ruyck, Christoph Welter

Companies: InSites Consulting, Point-Blank International GmbH

December 1, 2021

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Citation

De Ruyck and Welter (2021a, December 01). UX, Qualitative & beyond. ANA - ESOMAR. Retrieved November 28, 2023, from


https://ana.esomar.org/documents/ux-qualitative-beyond


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Citation

Baker, Gansle, Jennings and Umana (2021a, August 05). Members-only Summer Roundtable: Client-side Chat. ANA - ESOMAR. Retrieved November 28, 2023, from


https://ana.esomar.org/documents/ux-qualitative-beyond