Abstract:
In September of 2020 and again in March of this year, ESOMAR joined forces with around two dozen associations worldwide to conduct a global survey of client-side researchers. Its purpose was to improve our understanding of changes in the way brands purchase and use research. The webinar discusses the key findings of this survey.
In this session, Michelle Gansle, VP of Global Strategic Insights at McDonald?s, moderate a discussion of these and other issues being faced by clients with two client-side researchers: Barry Jennings, Director, Cloud + Commercial Business Planning Insights at Microsoft, and Nicole Umana, Global Lead, Agile Innovation at Mars Wrigley.
Webinars
Best of ESOMAR Italy: Understanding consumers in the current technoculture
Catalogue: Webinars 2021
Authors: Kristin Luck, Giulia Fabrizi, Alberto Stracuzzi, Piergiorgio Rossi, Mario Dughi, Leanne Tomasevic, Grant Feller, David Evans, Robert V. Kozinets, Rossella Gambetti, Silvia Biraghi, Angela Beccanulli, Fabio Delton, Maria Ryzhikova, Elisa Ventrici, Stefania Boleso
 
May 21, 2021
Videos
2020 Global Market Research report: What's new?
Catalogue: Insights Festival 2020
Authors: Ray Poynter, Xabier Palacio
 
September 16, 2020
Videos
UX, Qualitative & beyond
Catalogue: Community Circles
Authors: Tom De Ruyck, Christoph Welter
Companies: InSites Consulting, Point-Blank International GmbH
December 1, 2021
