Abstract:

What's it about?

The session will show how Reckitt built a sustainable model to anticipate emerging consumer trends and develop future-proof brand strategies. Alex Peters from Reckitt will highlight the challenges that insight professionals like him are facing nowadays and how it was approached in partnership with Nextatlas in the past couple of years.

Reckitt + Nextatlas will unveil the foresight model to engage with the strategy, insights and brand community within Reckitt, the working approach that helps the organisation to take ownership of the key insights and translate them into business decisions and strategies. Debora Bae - head of insights at Nextatlas - will explain the value of a forward-looking approach to data and research, as well as the importance of constant tracking of those weak signals that represent future emerging trends.

Debora also will introduce 2 key emerging trends that have strategic implications for Reckitt's brands, and how these insights are structured to be valuable and relevant to the audience.

In the third and final part of the presentation, Alex will explain how to make all sticking together and how the work is socialised within the organisation and integrated with other sources of insights and data research.

Finally, there will be plenty of time for questions and discussion.

What's in it for me?

• It will provide inspiration and ideas on how to design a new foresight framework or improve an existing one
• It will share trends and insights that could be relevant for the audience and may lead to unexpected changes in the way foresight has been approached so far
• It will be an opportunity for networking, asking questions to experts and discussing burning topics

Who is this for?

The presentation is designed for anyone working with insights and foresight, from the insight community to the whole brand and marketing community