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Kik and van Doorn (2004a, September 19). Development and implementation of the commercial performance audit. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/development-and-implementation-of-the-commercial-performance-audit
Rietberg and Bird (2004a, September 19). Product relevance as basis for market defragmentation and strategic decision-making. ANA - ESOMAR. Retrieved September 26, 2024, from
Kik and van Doorn (2004a, September 19). Development and implementation of the commercial performance audit. ANA - ESOMAR. Retrieved September 26, 2024, from
, A. (2004a, May 01). Revue Française du Marketing (Mai 2004). ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/revue-fran-aise-du-marketing-mai-2004-
Ricci, B. (2004a, February 01). Utilizing the "voice of the customer" to enhance business success. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/utilizing-the-voice-of-the-customer-to-enhance-business-success
Rao and Badhe (2003a, October 26). Building store loyalty through employee focus. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/building-store-loyalty-through-employee-focus
Groenewald and Rademeyer (2003a, September 14). Development of a trust barometer . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/development-of-a-trust-barometer-
Braun and Scope (2003a, September 14). Does it pay to invest in customer satisfaction? . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/does-it-pay-to-invest-in-customer-satisfaction-
Jonsson, Paltschik and Roy (2003a, September 14). Managing intangible assets to create tangible value in organizations. ANA - ESOMAR. Retrieved September 26, 2024, from