Managing intangible assets to create tangible value in organizations

Date of publication: September 14, 2003

Abstract:

This paper is based on the premise that the intangible asset of a company, in form of its employees and customers, and the relationship the company forms with these constituencies, are what create value and generate profit. The authors build upon more than a decade of extensive research and consulting to demonstrate that companies can indeed base their entire business model around linking intangible assets to organisational value and building a metric-based management system.

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