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Videos

The next normal

Research shapes our brands, inspires our content and helps us communicate with audiences. VIMN therefore embarked on an unprecedented analysis of the similarities and differences among millennials around the world. It doesn’t get...

Catalogue: Congress 2013: Think Big
Authors: Christian Kurz, Carlos Garcia, Jo McIlvenna
June 15, 2013
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Citation

Kurz, Garcia and McIlvenna (2013a, June 15). The next normal. ANA - ESOMAR. Retrieved June 30, 2025, from


https://ana.esomar.org/documents/the-next-normal


Videos

Big experience

Meet the FTMI students at Congress: After their networking experience at the Congress, hear from the next generation of researchers!

Catalogue: Congress 2013: Think Big
Author: Dan Foreman
June 15, 2013
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Citation

Foreman, D. (2013a, June 15). Big experience. ANA - ESOMAR. Retrieved June 30, 2025, from


https://ana.esomar.org/documents/big-experience


Videos

Think big and connect to the Max

PepsiCo wanted to (re)connect the Ruffles brand with Turkish youngsters. For six weeks a market research online community (MROC) was the central hub in which a dialogue took place between Gen Y, the Ruffles brand team and the advertising agency. In...

Catalogue: Congress 2013: Think Big
Authors: Annelies Verhaeghe, Erkan Balkan, Joeri Van den Bergh, Tom De Ruyck
Company: InSites Consulting
June 15, 2013
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Citation

Verhaeghe, Balkan, Van den Bergh and De Ruyck (2013a, June 15). Think big and connect to the Max. ANA - ESOMAR. Retrieved June 30, 2025, from


https://ana.esomar.org/documents/think-big-and-connect-to-the-max


Videos

Ceremony: Young researcher of the year award 2013 winner

The three best projects submitted by young researchers will be presented in this session.

Catalogue: Congress 2013: Think Big
Author: Dan Foreman
June 15, 2013
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Citation

Foreman, D. (2013a, June 15). Ceremony: Young researcher of the year award 2013 winner . ANA - ESOMAR. Retrieved June 30, 2025, from


https://ana.esomar.org/documents/young-researcher-of-the-year-award-2013-winner-


Videos

How cool brands stay hot in CEE

Joeri Van den Bergh, Author of How Cool Brands Stay Hot. Branding to Generation Y (bestselling book on youth marketing together with MTV's global VP Mattias Behrer, translated in Russian, Polish & Czech) and Managing Partner, InSites Consulting,...

Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!
Author: Joeri Van den Bergh
June 15, 2012
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Citation

Van den Bergh, J. (2012a, June 15). How cool brands stay hot in CEE. ANA - ESOMAR. Retrieved June 30, 2025, from


https://ana.esomar.org/documents/how-cool-brands-stay-hot-in-cee