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Hess, E. (1976a, March 01). Advertisement post tests in magazines. ANA - ESOMAR. Retrieved July 18, 2024, from
https://ana.esomar.org/documents/advertisement-post-tests-in-magazines
König, Lakaschus and Lovell (1965a, June 15). The measurement of pupil dilation as a market research tool. ANA - ESOMAR. Retrieved July 18, 2024, from
https://ana.esomar.org/documents/the-measurement-of-pupil-dilation-as-a-market-research-tool
Caffyn and Brown (1964a, June 15). The application of "psychological ironmongery" to commercial problems. ANA - ESOMAR. Retrieved July 18, 2024, from
https://ana.esomar.org/documents/the-application-of-psychological-ironmongery-to-commercial-problems
Chandessais, C. (1957a, June 15). The application of factor analysis to the study of army morale. ANA - ESOMAR. Retrieved July 18, 2024, from
https://ana.esomar.org/documents/the-application-of-factor-analysis-to-the-study-of-army-morale