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Research papers

(Wo)man VS. machine: From competition to collaboration

It is no secret that the market research industry is under pressure to deliver sound and strategic insights within shrinking budgets and timeframes. Ten years from now efficiency is predicted to be the number one deciding factor when commissioning...

Catalogue: Global Qualitative 2017: Back to the future
Author: Samantha Bond
Company: SKIM
November 3, 2017
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Citation

Bond, S. (2017a, November 03). (Wo)man VS. machine: From competition to collaboration. ANA - ESOMAR. Retrieved July 04, 2025, from


https://ana.esomar.org/documents/-wo-man-vs-machine-from-competition-to-collaboration


Research papers

UMOJA

This is a story of how dreaming big is helping connect Diageo to the lives and rituals of consumers across five African markets. Demonstrating how an innovative mobile qualitative approach is helping Diageo's African research and innovation teams...

Catalogue: Global Qualitative 2017: Back to the future
Authors: Paul Robert Thomas, Gavin Holt
Company: Join the Dots InSites Consulting
November 3, 2017
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Citation

Thomas and Holt (2017a, November 03). UMOJA . ANA - ESOMAR. Retrieved July 04, 2025, from


https://ana.esomar.org/documents/umoja-


Research papers

Math and magic

AOL, a leader in digital content and storytelling, and VoxPopMe, a technology platform specializing in qualitative video research, partnered to explore best practices for including and operationalizing video in research.

Catalogue: Congress 2017: Visionary
Authors: Denise Brien, Dean Macko, Tom Higgins, Niamh Jones
Company: VoxPopMe Ltd
September 4, 2017
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Citation

Brien, Macko, Higgins and Jones (2017a, September 04). Math and magic. ANA - ESOMAR. Retrieved July 04, 2025, from


https://ana.esomar.org/documents/math-and-magic


Research papers

Kicking refugees was just the beginning: The European refugee crisis

2015 was a decisive year in Europe. Hundreds of thousands of refugees arrived from war-torn Syria and beyond, walking their way through the Balkans into the EU. The largest mass migration in Europe since the 1940s brought significant changes to the...

Catalogue: Congress 2016: #WOW
Authors: Daniel Fazekas, Balazs Denes
September 22, 2016
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Citation

Fazekas and Denes (2016a, September 22). Kicking refugees was just the beginning: The European refugee crisis. ANA - ESOMAR. Retrieved July 04, 2025, from


https://ana.esomar.org/documents/kicking-refugees-was-just-the-beginning-the-european-refugee-crisis-8879


Magazines

Revue Française du Marketing (Julliet 2009)

Nous avons retenu cinq articles pour ce numéro de sujets variés. Ils traitent:- D' une méthode d'analyse qualitative fondée sur la narration d'histoires;- Des conséquences en termes d'organisation et de stratégie, de l'effacement...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
July 1, 2009
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Citation

, A. (2009a, July 01). Revue Française du Marketing (Julliet 2009). ANA - ESOMAR. Retrieved July 04, 2025, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-julliet-2009-


Magazines

Research World (October 2006)

In this issue of Research World, we provide an update of some of the more noteworthy developments. Whether, with the introduction of “new tools” for qualitative research, the scope of research is being further stretched or possibly...

Catalogue: Research World 2006
Author: ESOMAR B.V.
October 1, 2006
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Citation

B.V., E. (2006a, October 01). Research World (October 2006). ANA - ESOMAR. Retrieved July 04, 2025, from


https://ana.esomar.org/documents/research-world-october-2006-


Magazines

Revue Française du Marketing (Septembre 2005)

Ce numéro de la Revue offre à nos lecteurs une palette de sujets. Les contributionsabordent des thèmes variés, depuis la diversité des définitions du marketing jusqu'à la défense et l'illustration des méthodes qualitatives...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
September 1, 2005
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Citation

, A. (2005a, September 01). Revue Française du Marketing (Septembre 2005). ANA - ESOMAR. Retrieved July 04, 2025, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-septembre-2005-


Research papers

Who's afraid of the wolf?

The following paper illustrates a methodological tool that addresses children’s targets, in pre-school (5 - 6 years), and early-primary-school age (up to 8 years). It “facilitates” the gathering of useful-to-researcher indications, and...

Catalogue: ESOMAR Worldwide Qualitative Conference 2001: The Business Value Of Emotional Intelligence
Author: Viviana Codemo
Company: marea_marketing research & analysis
October 28, 2001
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Citation

Codemo, V. (2001a, October 28). Who's afraid of the wolf?. ANA - ESOMAR. Retrieved July 04, 2025, from


https://ana.esomar.org/documents/who-s-afraid-of-the-wolf-


Research papers

Qualitative research and the Internet

Do not panic! The Internet does not mean that traditional qualitative approaches and techniques will suddenly be replaced or supplanted by unwelcome, lower-cost, lower-quality, inferior substitutes from the cyber-realm. Indeed, the Internet-fed...

Catalogue: ESOMAR Worldwide Qualitative Conference 2001: The Business Value Of Emotional Intelligence
Authors: Ray Poynter, Patricia Quigley
Company: KANTAR TNS Malaysia
October 28, 2001
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Citation

Poynter and Quigley (2001a, October 28). Qualitative research and the Internet. ANA - ESOMAR. Retrieved July 04, 2025, from


https://ana.esomar.org/documents/qualitative-research-and-the-internet