Abstract:

The following paper illustrates a methodological tool that addresses children’s targets, in pre-school (5 - 6 years), and early-primary-school age (up to 8 years). It “facilitates” the gathering of useful-to-researcher indications, and actually stems from the search into new modes for interpreting the relationship between the child and the product. Kid’s Eye is a test that uses the characters of the classic fairy tales as archetypes of positive and negative values. The output of the test highlights the specific traits of the relationship, together with the values attributed to the product as such, and the fallout for the young user.