Resources Library by ANA

The Danone activation studio

More than ever, demonstrating impact is the name of the game for professional marketing services agencies. Together with Danone Benelux, we took on the challenge to crack the code of how we can trigger meaningful actions across the organisation, to...

Catalogue: Global Qualitative 2015: Creative! Collaborative! Cool!

Authors: Annemiek Temming, Tom De Ruyck

Company: InSites Consulting

November 18, 2015

When joys of consumption have shades of grey?

Thew purpose of this paper is to dissect this intricate phenomenon and argue that grey emotions (twisted, ambiguous and double edged sentiments which people secretly and maliciously enjoy and and which are different from negative emotions) often act...

Catalogue: Global Qualitative 2015: Creative! Collaborative! Cool!

Author: Sandeep Dutta

Company: KANTAR TNS Malaysia

November 18, 2015

Sensory semiotics

This presentation will review recent thinking on how cultural phenomena can influence sensation.Brands rely on cultural meaning for their value, so the creation and management of that meaning is critical. We know that (i) the meaning a brand...

Catalogue: Sensory Forum 2015: Marketing Meets Science

Author: Fiona McNae

June 15, 2015

Addressing the missing link for enhanced customer experience

The presentation outlines how customer experience programmes for telecom operators can be enhanced with the integration of passive data, capturing actual consumer behaviours in this case collected from smartphone devices, which can then in turn be...

Catalogue: MENAP Forum 2015: Leading Transformation

Authors: Gareth Deere, Muhammad Masood Ali Khan

Company: Ipsos MRBI

June 15, 2015

Discovering brand impact

The world creates 2.8 quintillion bytes of data per day from unstructured data sources like consumer complaints and feedback, text, messages, email and documents, survey and social media posts.Gartner defines unstructured data as content that does...

Catalogue: Asia Pacific 2015: Asia Means Business

Authors: Henry Cheang, Stephen Paton

June 15, 2015

Create a sensory signature to strengthen your products and brands

Today brands elaborate strategies to create and maintain a very unique and unfailing connection with their faithful consumers. A thrilling sensory and emotional experience lived during the product usage is the most decisive key factor of the...

Catalogue: Webinars 2015

Authors: Lise Dreyfuss, Isabelle Marx

Company: Biofortis SAS

June 15, 2015

Mystery shopping studies (Spanish)

The aim of the Mystery Shopping study is to assist professionals in improving customer service, offering information on the operations and the quality of the service provided. The Mystery Shopping studios can include from simple observations point of...

Catalogue: ESOMAR Codes And Guidelines

Author: ESOMAR B.V.

June 15, 2015

Inspiring Action at O2

This paper will showcase how O2/Telefonica developed a research-based system for improving customer experience, moving from a “rear-view mirror” to a dynamic system which inspires action throughout the business and can even help predict...

Catalogue: Congress 2014: What Inspires?

Authors: Nick Milne, Nick Baker

Company: Quadrangle Research Group

September 10, 2014

Multi-device, multi-purpose, one connected consumer

AOL's multi-national research, completed in October 2013, uncovered the value of multiple screens for online content and advertising. The research was conducted among respondents in the US and Canada who own computers, tablets and smartphones....

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research

Authors: Cortney Henseler, Maureen Dawson, Andrew Consky

June 17, 2014