Abstract:

Today brands elaborate strategies to create and maintain a very unique and unfailing connection with their faithful consumers. A thrilling sensory and emotional experience lived during the product usage is the most decisive key factor of the following purchases. Cosmetics, food, clothes, cars and IT devices: this rule applies to every kind of consumer goods. More precisely when considering product development and range extension, products which present common sensory characteristics within a range or a distribution channel reinforce the brand identity. This strong identity recognition – through sensory codes inherent to the brand – allows therefore an increasing loyalty from consumers towards “their products”. Join us to discover how to identify and create the sensory signature of your brand. Our case study presentation will answer very thorny questions: -Does your brand or range of products possess unique and typical sensory properties? -Is this sensory identity perceived and recognised by consumers? -If no, how will you define sensory codes intrinsic to your range by making them unique and recognisable by consumers?