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Smiley and Blades (2017a, January 15). The marketing impact score. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-marketing-impact-score
Rickwood and Smiley (2016a, June 15). Million-dollar snackables. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/million-dollar-snackables