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Cowan and Barr (1983a, June 15). Guiding creative people. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/guiding-creative-people
Cowan and Cowpe (1976a, September 01). The use of qualitative research in the development of effective advertising. ANA - ESOMAR. Retrieved September 24, 2024, from
Cowan, D. (1973a, June 15). Comments on the third session and on the conference in general. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/comments-on-the-third-session-and-on-the-conference-in-general