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Guiding creative people

Date of publication: June 15, 1983

Catalogue: Seminar 1983: Effective Advertising- Can Research Help?

Authors: David Cowan, Ross Barr

Abstract:

What we have tried to do is to pull together some of the lessons we have learned, and to describe how we think research should be used to help create effective advertising.

David Cowan

Author

This is a long description of some author details.

Ross Barr

Author

This is a long description of some author details.

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The relationship between researchers and creative people

Catalogue: Seminar 1966: The Role of Market Research In The Creation of Advertising

Author: Stephen King

 

June 16, 1966

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Citation

King, S. (1966a, June 16). The relationship between researchers and creative people. ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/the-relationship-between-researchers-and-creative-people


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Creative lab

Catalogue: Qualitative 2012: Informing Strategic Decision Making And Action

Authors: Eva Kulla, Henrike Reinhardt

Company: SKIM

November 8, 2012

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Citation

Kulla and Reinhardt (2012a, November 08). Creative lab. ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/creative-lab


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Humanity in Creative Development

Catalogue: Congress 2023

Authors: Monica Tenorio, Rafik El Noumeir

 

September 29, 2023

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Citation

Tenorio and El Noumeir (2023a, September 29). Humanity in Creative Development. ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/humanity-in-creative-development


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Service after sale and studies of market for business Authors: Archibald Maddock Crossley
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The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
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Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

Cowan and Barr (1983a, June 15). Guiding creative people. ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/humanity-in-creative-development