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Guiding creative people

Date of publication: June 15, 1983

Catalogue: Seminar 1983: Effective Advertising- Can Research Help?

Authors: David Cowan, Ross Barr

Abstract:

What we have tried to do is to pull together some of the lessons we have learned, and to describe how we think research should be used to help create effective advertising.

David Cowan

Author

This is a long description of some author details.

Ross Barr

Author

This is a long description of some author details.

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Citation

Cowan and Barr (1983a, June 15). Guiding creative people. ANA - ESOMAR. Retrieved June 25, 2025, from


https://ana.esomar.org/documents/guiding-creative-people