Abstract:
What we have tried to do is to pull together some of the lessons we have learned, and to describe how we think research should be used to help create effective advertising.
Date of publication: June 15, 1983
Authors: David Cowan, Ross Barr
Abstract:
What we have tried to do is to pull together some of the lessons we have learned, and to describe how we think research should be used to help create effective advertising.
This is a long description of some author details.
This is a long description of some author details.
King, S. (1966a, June 16). The relationship between researchers and creative people. ANA - ESOMAR. Retrieved April 19, 2024, from
https://ana.esomar.org/documents/the-relationship-between-researchers-and-creative-people
Kulla and Reinhardt (2012a, November 08). Creative lab. ANA - ESOMAR. Retrieved April 19, 2024, from
https://ana.esomar.org/documents/creative-lab
Tenorio and El Noumeir (2023a, September 29). Humanity in Creative Development. ANA - ESOMAR. Retrieved April 19, 2024, from
https://ana.esomar.org/documents/humanity-in-creative-development
Type | Title | Authors |
---|---|---|
Fad and progress in motivation research | Authors: Herta Herzog | |
Methodological considerations regarding marketing research for consumer durable goods | Authors: Leif Holbaek-Hanssen | |
Service after sale and studies of market for business | Authors: Archibald Maddock Crossley | |
Some comments on the use of 3D and strip film | Authors: Henry Charles Briant | |
The "steps-and-parts" model for polling | Authors: Stuart Carter Dodd, Chahin Turabian | |
What are durable and capital goods? | Authors: N. H. Pearson | |
Advertising and marketing research (French) | Authors: Philippe De Vendeuvre | |
Consumers economic expectations and intentions as revealed by sample surveys | Authors: Henry Durant | |
Economic forecasts with special reference to field studies | Authors: Jan van Rees | |
Market research for petroleum products in the automotive field | Authors: D. Leerentveld |
Cowan and Barr (1983a, June 15). Guiding creative people. ANA - ESOMAR. Retrieved April 19, 2024, from
https://ana.esomar.org/documents/humanity-in-creative-development