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Comments on the third session and on the conference in general

Date of publication: June 15, 1973

Catalogue: Seminar 1973: From Market Research To Advertising Strategy And Vice-Versa

Author: David Cowan

Abstract:

Cowan's comments on the third section of the ESOMAR seminar "From market research to advertising strategy and vice versa"

David Cowan

Author

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Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

Cowan, D. (1973a, June 15). Comments on the third session and on the conference in general. ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/comments-on-the-third-session-and-on-the-conference-in-general