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Cunningham and Coleman (2004a, June 14). Outdoor advertising recall. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/outdoor-advertising-recall
Modzelewski, C. (2004a, June 14). The half-pregnant currency. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-half-pregnant-currency
Masson, P. (2004a, June 14). Multi-media. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/multi-media-6372
Silerová, L. (2004a, April 18). Sex, ads and youth. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/sex-ads-and-youth
Chawla, Shendye and Phadnis (2004a, March 28). Evaluating soft brand advertising on television including product placement and in-program brand exposures. ANA - ESOMAR. Retrieved September 26, 2024, from
Phillips, G. (2004a, March 28). You can't average Asia. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/you-can-t-average-asia
Rolli and Jack (2003a, November 05). Once upon a time there was a brand. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/once-upon-a-time-there-was-a-brand
Solomon, D. (2003a, June 20). Does out-of-home advertising work?. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/does-out-of-home-advertising-work-
Zeman and Kugel (2003a, June 20). CTM relevance . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/ctm-relevance-