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Sex, ads and youth

Date of publication: April 18, 2004

Catalogue: ESOMAR Conference on Excellence in Consumer Insights 2004

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Author: Lenka Silerová

Abstract:

The paper describes the work that has been carried out to understand how adolescents in post-communistic countries perceive sexual and erotic symbols in advertisement. There are reasons why these symbols would not be generally accepted. Research showed there are some problematic areas and schemes that should be used carefully in advertisements targeted to young people.

Lenka Silerová

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Silerová, L. (2004a, April 18). Sex, ads and youth. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/ireland-and-same-sex-marriage