Sex, ads and youth

Date of publication: April 18, 2004

Company: Ipsos MRBI

Author: Lenka Silerová

Abstract:

The paper describes the work that has been carried out to understand how adolescents in post-communistic countries perceive sexual and erotic symbols in advertisement. There are reasons why these symbols would not be generally accepted. Research showed there are some problematic areas and schemes that should be used carefully in advertisements targeted to young people.

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