Resources Library by ANA

A. C. Nielsen, Sr.

ARTHUR C. NIELSEN is the founder and chairman of A. C. Nielsen International, Inc., and its subsidiaries around the world. Best known for his pioneer work in television audience measurement, he now heads the world’s largest marketing research...

Catalogue: ARF Guidelines Handbook

Authors: Charles Pearson, Arthur C. Nielsen

June 15, 1990

ARF guidelines for newspaper audience studies

This document specifies ARF’s guidelines for syndicated and proprietary newspaper audience studies. It is recommended that newspaper audience studies use the procedures outlined in this document and that these studies be subjected to rigorous...

Catalogue: ARF Guidelines Handbook

Author: ARF (Advertising Research Foundation) B.V.

January 1, 1990

European reading of TV audiences

Data on TV audiences are required by TV stations, advertisers, and the public. The advent of trans-frontier multi-country TV stations in the past few years had illustrated this on a European basis. The answer to this need was PETAR (Pan-European...

Catalogue: ESOMAR Congress 1989

Author: Thomas Neumann

Company: Procter & Gamble

September 1, 1989

Peoplemeter and scanner-method

Two methods of measuring television audiences are used in the Netherlands: 1. The electronic Peoplemeter, for which respondents have to press buttons to report their actual viewing behaviour and 2. The Scanner-method, which uses the day-after...

Catalogue: Seminar 1988: Media And Media Research

Author: Paul van Niekerk

June 15, 1988

The AGB intomart television audience system

AGB started in 1986 the development of COMTEL (Common Television audience measurement system). This was done as a joint venture between AGB UK, Intomart and AGB Italy. But since COMTEL only produces the daily reports Intomart decided to develop their...

Catalogue: Seminar 1988: The Impact Of New User-Oriented Computer Facilities On Market Research

Author: Edouard Hustinx

June 15, 1988

Towards a European standard for television audience measurement

The paper discusses the way in which new media are likely to develop in the immediate future and considers the implications of these changes for audience measurement systems across the European market. Existing systems are largely designed for...

Catalogue: Seminar 1988: Media And Media Research

Author: Tony Twyman

June 15, 1988

Characteristics of the poster audience in Great Britain

The OSCAR system for estimating audiences of individual poster sites was developed in the UK for the outdoor advertising contractors from 1981 and launched in October 1985. From a census of all poster sites audiences were modelled in the form of...

Catalogue: Seminar 1988: Media And Media Research

Authors: Pym Cornish, Richard Windle

June 15, 1988

The validity of radio measurement

Radio audience measurement is normally undertaken by means of quarter- hour-diary research. This type of measurement provides the ordinary 'ratings' that are being used for media planning as well as for programme evaluation. This data provides no...

Catalogue: Seminar 1987: The Application Of Research To Broadcasting Decisions

Authors: Jan van Lil, Leendert van Meerem

June 15, 1987

What are we measuring and for whom?

The paper describes the BRT audience measurement system existing since 20 years without major changes. By lack of money the audience researchers have to stick to a diary system which was very effective the time it started but gets now out of date and...

Catalogue: Seminar 1987: The Application Of Research To Broadcasting Decisions

Author: Herman Santy

June 15, 1987