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Gugel, Wolf and Wishart (2005a, June 21). Retailers as media destinations. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/retailers-as-media-destinations
Gugel, Koegel and Bruner (2005a, June 20). From server to panel. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/from-server-to-panel
Gugel and Wolf (2004a, June 17). In-store radio. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/in-store-radio
Gugel and Deniz (2004a, June 16). Multimedia exposure and variations in consumer response. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/multimedia-exposure-and-variations-in-consumer-response
Uyenco and Gugel (2004a, June 15). Plan weekly, accumulate optimally. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/plan-weekly-accumulate-optimally
Gugel, C. T. (2003a, December 03). Brand equity 2010. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/brand-equity-2010
Gugel, C. T. (2003a, June 19). Ad page exposure velocity . ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/ad-page-exposure-velocity-
Gugel and Idell (2002a, June 09). The ROI ratio. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/the-roi-ratio
Gugel, C. T. (2001a, June 01). Caught in the web. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/caught-in-the-web