Retailers as media destinations

Date of publication: June 21, 2005

Abstract:

This research study is a comprehensive analysis of the efficacy of the emerging in-store medium. The multi-phased study covers a number of different aspects and simplifies the overall challenge of understanding this emerging radio opportunity. The study establishes an understanding of media consumption trends and the potential of in-store media in terms of conventional reach. In addition, it will demonstrate the sales lift from products that have used in-store radio and have proved the effectiveness of the medium.

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