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Perez-Duarte and Tena (2004a, October 24). A better practice approach for developing advertising. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/a-better-practice-approach-for-developing-advertising
Socorro and Moiguer (2004a, October 24). Latin American trends: Local societies, local consumption and global brands (Spanish). ANA - ESOMAR. Retrieved September 24, 2024, from
Troiano and Russo (2004a, October 24). Big families. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/big-families
Hall and Aquino (2004a, October 24). Being American. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/being-american
Goes and Bittar (2004a, October 24). Understanding consumer behaviour. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/understanding-consumer-behaviour
Socorro and Moiguer (2004a, October 24). Latin American trends: Local societies, local consumption and global brands. ANA - ESOMAR. Retrieved September 24, 2024, from
Gligorovska, E. (2004a, October 10). 360° brand. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/360-brand
Amine and Sitz (2004a, October 10). How does a virtual brand community emerge?. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/how-does-a-virtual-brand-community-emerge-
Das, S. (2004a, October 10). Building strong, better brands - Looking beyond the obvious!. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/building-strong-better-brands---looking-beyond-the-obvious-