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360° brand

Date of publication: October 10, 2004

Catalogue: ESOMAR Conference on Marketing 2004

Author: Elena Gligorovska

Abstract:

This paper is a case study about the brand development of the mobile operator MobiMak from the emerging country of Macedonia.

Elena Gligorovska

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360° insight for new brand development

Catalogue: ESOMAR Worldwide Qualitative Research Conference 2003

Author: Ben Wood

Company: KANTAR TNS Malaysia

November 5, 2003

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Citation

Wood, B. (2003a, November 05). 360° insight for new brand development. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/360-insight-for-new-brand-development


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Coca-Cola project shopper 360°

Catalogue: Insights 2011: A New World Order In Shopper Marketing

Authors: Philip McNaughton, Beth Corte-Real

Companies: Face, The Coca-Cola Company

March 1, 2011

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Citation

McNaughton and Corte-Real (2011a, March 01). Coca-Cola project shopper 360°. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/coca-cola-project-shopper-360-


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Catalogue: Seminar 1996: The Big Brand Challenge

Author: Jaime Troiano

 

June 15, 1996

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Citation

Troiano, J. (1996a, June 15). Brand equity. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/brand-equity


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Citation

Gligorovska, E. (2004a, October 10). 360° brand. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/brand-equity