Back

360° brand

Date of publication: October 10, 2004

Catalogue: ESOMAR Conference on Marketing 2004

Author: Elena Gligorovska

Abstract:

This paper is a case study about the brand development of the mobile operator MobiMak from the emerging country of Macedonia.

Elena Gligorovska

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

360° insight for new brand development

Catalogue: ESOMAR Worldwide Qualitative Research Conference 2003

Author: Ben Wood

Company: KANTAR TNS Malaysia

November 5, 2003

×

Citation

Wood, B. (2003a, November 05). 360° insight for new brand development. ANA - ESOMAR. Retrieved September 03, 2025, from


https://ana.esomar.org/documents/360-insight-for-new-brand-development


Research Papers

Coca-Cola project shopper 360°

Catalogue: Insights 2011: A New World Order In Shopper Marketing

Authors: Philip McNaughton, Beth Corte-Real

Companies: Face, The Coca-Cola Company

March 1, 2011

×

Citation

McNaughton and Corte-Real (2011a, March 01). Coca-Cola project shopper 360°. ANA - ESOMAR. Retrieved September 03, 2025, from


https://ana.esomar.org/documents/coca-cola-project-shopper-360-


Research Papers

Brand equity

Catalogue: Seminar 1996: The Big Brand Challenge

Author: Jaime Troiano

 

June 15, 1996

×

Citation

Troiano, J. (1996a, June 15). Brand equity. ANA - ESOMAR. Retrieved September 03, 2025, from


https://ana.esomar.org/documents/brand-equity


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Gligorovska, E. (2004a, October 10). 360° brand. ANA - ESOMAR. Retrieved September 03, 2025, from


https://ana.esomar.org/documents/brand-equity