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Tedesco, B. G. (1992a, September 01). Neural marketing . ANA - ESOMAR. Retrieved August 04, 2024, from
https://ana.esomar.org/documents/neural-marketing-
Walden and Brännback (1992a, June 15). Marketing decision-making using knowledge-based systems. ANA - ESOMAR. Retrieved August 04, 2024, from
https://ana.esomar.org/documents/marketing-decision-making-using-knowledge-based-systems
Teschler, Gross and Hisrich (1990a, September 01). Taking the long view in new product introduction. ANA - ESOMAR. Retrieved August 04, 2024, from
https://ana.esomar.org/documents/taking-the-long-view-in-new-product-introduction
Morgan, Pymont and Bond (1987a, September 01). The application of micro-modelling to predicting total market mix potential. ANA - ESOMAR. Retrieved August 04, 2024, from
Schwoerer and Frappa (1986a, June 15). Artificial intelligence and expert systems. ANA - ESOMAR. Retrieved August 04, 2024, from
https://ana.esomar.org/documents/artificial-intelligence-and-expert-systems