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Research papers
Remaining human in a world of AI
This time, it will not be the AI winters we saw in the 1970s and 1990s, but a human winter, where the very relevance of human effort is being called into question. There is an irony inherent in this- developments in AI started to gain a strong...
Catalogue: Asia Pacific 2020 - Insights Festival
Author: Ramanathan Vythilingam
Company: Unilever
November 2, 2020
Research papers
Alchemy!
In medieval times people sought a universal elixir. They failed, just as modern insighters fail if we proselytise one approach is âthe futureâ. We search for truth through data â but history tells us there is no universal...
Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Author: Fiona Blades
Company: MESH Experience
November 11, 2018
Research papers
The agony and ecstasy of teaching an old dog new tricks
This article has briefly surveyed some of ways in which market research organisations need to adapt their mindsets to stay relevant in the modern insight pipeline and data dispensation, as facilitated through technology. Thus, this article has...
Catalogue: Big Data World 2017: Smart Data Integration
Author: Kyle Findlay
Company: KANTAR TNS Malaysia
November 20, 2017
Research papers
Inside out
Imagine a future where children future-proof innovation ideas targeted at adults; where consumers become researchers; where research participation rivals the popularity of Pokémon Go... experience a visionary insights future that is INSIDE OUT!
Catalogue: Congress 2017: Visionary
Author: Kristin Hickey
September 4, 2017
Research papers
(Re)searching
This presentation outlines a model currently used to predict future patterns and behaviours by re-visiting existing qualitative data. The model uses inter-disciplinary approaches to research and investigation and draws from a variety of relevant...
Catalogue: Qualitative 2010: Foresight on Moods and Thoughts
Authors: Laura Fry, Rose Tomlins
Company: GfK
November 18, 2010
Research papers
