Date of publication: November 18, 2010

Company: GfK


This presentation outlines a model currently used to predict future patterns and behaviours by re-visiting existing qualitative data. The model uses inter-disciplinary approaches to research and investigation and draws from a variety of relevant academic literature to give researchers a model for re-using data. Techniques for re-visiting and re-examination offer researchers opportunities to uncover new meaning by removing the influence of temporality and re-positioning our point of view. With this, the model provides cost effective approaches to innovation research and means a truly time-saving and sustainable approach to qualitative research.

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