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Emanuel, Klaassen and Theil (1960a, June 15). A new approach to the evaluation of advertising themes (French). ANA - ESOMAR. Retrieved July 30, 2024, from
https://ana.esomar.org/documents/a-new-approach-to-the-evaluation-of-advertising-themes-french-
Lindon, D. (1959a, June 15). Motivation research applied to political attitudes (French). ANA - ESOMAR. Retrieved July 30, 2024, from
https://ana.esomar.org/documents/motivation-research-applied-to-political-attitudes-french-
Lindon, D. (1959a, June 15). Motivation research applied to political attitudes . ANA - ESOMAR. Retrieved July 30, 2024, from
https://ana.esomar.org/documents/motivation-research-applied-to-political-attitudes-
Cranch, G. (1957a, June 15). A note on the application of motivation research in a modern advertising agency (French). ANA - ESOMAR. Retrieved July 30, 2024, from
Cranch, G. (1957a, June 15). A note on the application of motivation research in a modern advertising agency. ANA - ESOMAR. Retrieved July 30, 2024, from