Motivation research applied to political attitudes
Abstract:
The sole purpose of the above example was to demonstrate the fundamental difference existing between investigations of attitudes and investigations of opinions. We believe that the investigation of political attitudes is destined gradually to replace the classic investigation of opinions, for it holds two essential advantages over the latter: it enables the future behaviour of the public to be foreseen, and it facilitates the choice of the most effective means of influencing that behaviour.
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Research Papers
Motivation research applied to political attitudes (French)
Catalogue: ESOMAR/WAPOR Congress 1959
Author: Denis Lindon
June 15, 1959
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Catalogue: The European Marketing Research Review 1971
Authors: James Spence, Jacqui Spence
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Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
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Company: Unilever
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