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Schmidt, M. (1987a, October 26). An empirical evaluation of some aggregation techniques and estimation algorithms in conjoint analysis. ANA - ESOMAR. Retrieved September 26, 2024, from
Corstjens, Laurent and Rostand (1987a, October 08). Evaluating the impact of marketing mix variables on market shares. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/evaluating-the-impact-of-marketing-mix-variables-on-market-shares
Forsyth, D. P. (1985a, November 27). Move to market focus revitalises research at McGraw-Hill publishing . ANA - ESOMAR. Retrieved September 26, 2024, from
Drake and Sargent (1985a, November 06). Evaluating promotions cost effectively. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/evaluating-promotions-cost-effectively
Brown and Roach (1985a, February 27). Uses and application of IMS databases and information sources for competitor analysis. ANA - ESOMAR. Retrieved September 26, 2024, from
Hayes, P. J. (1985a, February 27). Competitive advertising effectiveness . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/competitive-advertising-effectiveness-
Baur and Doeblin (1983a, November 02). Choosing the right product. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/choosing-the-right-product
Giblin and Laborie (1981a, August 23). Evaluation of the differential fares policy contemplated for the "T.G.V" (very fast train) service in France. ANA - ESOMAR. Retrieved September 26, 2024, from
Giblin and Laborie (1981a, August 23). Evaluation of the differential fares policy contemplated for the "T.G.V" (very fast train) service in France (French). ANA - ESOMAR. Retrieved September 26, 2024, from