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Liang, Goodhand and Wallbridge (2023a, September 27). Your Attitude is Not Sustainable!. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/your-attitude-is-not-sustainable
Bhargav, P. (2022a, September 23). Flip the Coin. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/flip-the-coin
Beniflah, J. (2022a, June 20). Brands Deserve Better. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/brands-deserve-better
Evans and Richards (2000a, July 01). Ford's multicultural strategy. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/ford-s-multicultural-strategy
Morace, F. (2000a, July 01). Genius loci. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/genius-loci
Thomson and Woodham (1997a, October 22). Myths and realities of the global young consumer . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/myths-and-realities-of-the-global-young-consumer-
van Herk, M. C. (1993a, June 15). Multi-cultural marketing. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/multi-cultural-marketing
Kosaka, H. (1992a, June 15). A Global marketing strategy responding to national cultures. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/a-global-marketing-strategy-responding-to-national-cultures
El-Tigi and Wafai (1992a, June 15). Localization versus standardization of global advertising. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/localization-versus-standardization-of-global-advertising