The results has been filter on Catalogues containing Seminar 1995: Strategic Publishing And Advertising Accountability.
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Filipp and Nippa (1995a, November 01). Vision and research. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/vision-and-research
Wirkner, M. (1995a, November 01). Readership research for local free-sheets. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/readership-research-for-local-free-sheets
Graf, C. (1995a, November 01). Media mix. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/media-mix
Wisson, P. (1995a, November 01). Newspapers as fast moving consumer goods brands. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/newspapers-as-fast-moving-consumer-goods-brands
Minter, C. (1995a, November 01). Qualities revisited. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/qualities-revisited
Vogelmann, M. (1995a, November 01). The readers view. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-readers-view
Wessel and Bakker (1995a, November 01). Accountability. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/accountability
Beck and Rodenburg (1995a, November 01). Quality planning. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/quality-planning
Sharma and Shunglu (1995a, November 01). The halo effect. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-halo-effect