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Svennevig, Morrison, Byfield and Towler (1996a, June 15). Researching the future of communications in the UK. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/researching-the-future-of-communications-in-the-uk
Byfield and Ford (1996a, June 15). Development and harmonisation of software to tackle the issue of optimising effective reach on television across international markets. ANA - ESOMAR. Retrieved September 26, 2024, from
Caller and Byfield (1995a, June 15). Implications of changing influences on consumers for transnational brand management and communications. ANA - ESOMAR. Retrieved September 26, 2024, from
Byfield and Breese (1994a, June 15). Should advertising spend be maintained at all costs?. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/should-advertising-spend-be-maintained-at-all-costs-
Byfield and Dodson (1994a, June 15). You can't sell to them if they are not there. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/you-can-t-sell-to-them-if-they-are-not-there
Read and Byfield (1994a, May 01). Programme involvement. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/programme-involvement