Abstract:
The social and technological changes which are under way in Britain, as in most developed countries, have direct implications for commerce and government. The increasing ease of access to new information technologies may well lead to radically different forms of social interaction and consumer behaviour in the coming years. However, relatively little is known about how such pressures for change will impact on society. This paper sets out the rationale and approach which will be adopted in a major longitudinal study of the United Kingdom in a time of change. Data from pilot studies are reported.
Research Papers
Evolution, not revolution
Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends
Author: Michael Svennevig
 
June 15, 1998
Research Papers
Researching the process of change
Catalogue: Seminar 1998: Towards Total Communications Strategies
Authors: Michael Svennevig, Robin Brown, Matt Houltham, Robert Towler, Julie Firmstone
 
October 20, 1998
Research Papers
Researching the process of change
Catalogue: New Monograph Series Vol. 7: Better Research For Better Media Decisions
Authors: Michael Svennevig, Matt Houltham, Robert Towler, Julie Firmstone, Robin Brown
 
August 1, 1999
