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Videos

Making hay where the sun shines

A novel way to gather consumer thoughts & reactions by employing the four core factors that drive digital madness–internet, smartphone, global communication platforms and consumers' natural urge to share & communicate with others.

Catalogue: Congress 2018
Authors: BV Pradeep, Jayadev VK, Dushyant Gupta
September 23, 2018
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Citation

Pradeep, VK and Gupta (2018a, September 23). Making hay where the sun shines. ANA - ESOMAR. Retrieved June 25, 2024, from


https://ana.esomar.org/documents/making-hay-where-the-sun-shines


Videos

Digital transformation and the impact on retail

Digital has fundamentally changed the way we understand and serve customers. The developments are accelerating fuelling great consumer centricity and customer experience. It's time to participate or perish.

Catalogue: Congress 2018
Author: Piet Coelewij
September 23, 2018
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Citation

Coelewij, P. (2018a, September 23). Digital transformation and the impact on retail. ANA - ESOMAR. Retrieved June 25, 2024, from


https://ana.esomar.org/documents/digital-transformation-and-the-impact-on-retail