Abstract:
Digital has fundamentally changed the way we understand and serve customers. The developments are accelerating fuelling great consumer centricity and customer experience. It's time to participate or perish.
Date of publication: September 23, 2018
Catalogue: Congress 2018
Author: Piet Coelewij
Abstract:
Digital has fundamentally changed the way we understand and serve customers. The developments are accelerating fuelling great consumer centricity and customer experience. It's time to participate or perish.
This is a long description of some author details.
Pagani and Martinez (2019a, September 08). Navigating the digital transformation journey. ANA - ESOMAR. Retrieved April 20, 2024, from
https://ana.esomar.org/documents/navigating-the-digital-transformation-journey
Mercer and Anderson (2019a, November 10). Enabling digital transformation. ANA - ESOMAR. Retrieved April 20, 2024, from
https://ana.esomar.org/documents/enabling-digital-transformation-10856
Mercer and Anderson (2019a, November 10). Enabling digital transformation. ANA - ESOMAR. Retrieved April 20, 2024, from
https://ana.esomar.org/documents/enabling-digital-transformation
Type | Title | Authors |
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Fad and progress in motivation research | Authors: Herta Herzog | |
Methodological considerations regarding marketing research for consumer durable goods | Authors: Leif Holbaek-Hanssen | |
Service after sale and studies of market for business | Authors: Archibald Maddock Crossley | |
Some comments on the use of 3D and strip film | Authors: Henry Charles Briant | |
The "steps-and-parts" model for polling | Authors: Stuart Carter Dodd, Chahin Turabian | |
What are durable and capital goods? | Authors: N. H. Pearson | |
Advertising and marketing research (French) | Authors: Philippe De Vendeuvre | |
Consumers economic expectations and intentions as revealed by sample surveys | Authors: Henry Durant | |
Economic forecasts with special reference to field studies | Authors: Jan van Rees | |
Market research for petroleum products in the automotive field | Authors: D. Leerentveld |
Coelewij, P. (2018a, September 23). Digital transformation and the impact on retail. ANA - ESOMAR. Retrieved April 20, 2024, from
https://ana.esomar.org/documents/enabling-digital-transformation