Making hay where the sun shines

Date of publication: September 23, 2018

Catalogue: Congress 2018

Abstract:

A novel way to gather consumer thoughts & reactions by employing the four core factors that drive digital madness–internet, smartphone, global communication platforms and consumers' natural urge to share & communicate with others.

BV Pradeep

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Jayadev VK

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Dushyant Gupta

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