Back

Making hay where the sun shines

Date of publication: September 23, 2018

Catalogue: Congress 2018

Authors: BV Pradeep, Jayadev VK, Dushyant Gupta

Abstract:

A novel way to gather consumer thoughts & reactions by employing the four core factors that drive digital madness–internet, smartphone, global communication platforms and consumers' natural urge to share & communicate with others.

BV Pradeep

Author

This is a long description of some author details.

Jayadev VK

Author

This is a long description of some author details.

Dushyant Gupta

Author

This is a long description of some author details.

  • Video
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Pradeep, VK and Gupta (2018a, September 23). Making hay where the sun shines. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/making-hay-where-the-sun-shines