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Making hay where the sun shines

Date of publication: September 23, 2018

Catalogue: Congress 2018

Authors: BV Pradeep, Jayadev VK, Dushyant Gupta

Abstract:

A novel way to gather consumer thoughts & reactions by employing the four core factors that drive digital madness–internet, smartphone, global communication platforms and consumers' natural urge to share & communicate with others.

BV Pradeep

Author

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Jayadev VK

Author

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Dushyant Gupta

Author

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Citation

Pradeep, VK and Gupta (2018a, September 23). Making hay where the sun shines. ANA - ESOMAR. Retrieved August 03, 2025, from


https://ana.esomar.org/documents/making-hay-where-the-sun-shines