Abstract:
A novel way to gather consumer thoughts & reactions by employing the four core factors that drive digital madnessâinternet, smartphone, global communication platforms and consumers' natural urge to share & communicate with others.
This could also be of interest:
Research Papers
Making hay where the sun shines
Catalogue: Congress 2018
Authors: BV Pradeep, Jayadev VK, Dushyant Gupta
 
September 23, 2018
Research Papers
Horse and carriage, moonlight and roses, sun and surf?
Catalogue: ESOMAR/ARF WAM Conference 2003: Print
Authors: Peter Cooper, Neil Sharman, John S. Pawle
Company: QRi Consulting Ltd.
June 19, 2003
