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Robinson and Keller (2010a, October 21). Integrating word of mouth into consumer centric measurement. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/integrating-word-of-mouth-into-consumer-centric-measurement
Robinson, L. (2009a, May 07). The IPA touchpoints initiative. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-ipa-touchpoints-initiative-7442
Robinson and Turner (2007a, June 03). Delivering the dream. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/delivering-the-dream
Robinson, Beck and Wilcox (2006a, June 04). The IPA touchpoints initiative. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-ipa-touchpoints-initiative
Jenkins, Robinson, Twyman and Wearn (1999a, June 15). Radio research for the 21st century. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/radio-research-for-the-21st-century
Robinson, Twyman and Wearn (1997a, June 15). A radio research design for the 21st century . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/a-radio-research-design-for-the-21st-century-