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Radio research for the 21st century

Date of publication: June 15, 1999

Catalogue: ESOMAR/ARF Seminar 1999: Radio On The World Stage

Company: British Broadcasting Corporation (BBC)

Authors: Peter Jenkins, Lynne Robinson, Tony Twyman, Tony Wearn

Abstract:

This paper describes the testing and implementation of the new RAJAR audience research contract in the United Kingdom.

Peter Jenkins

Author

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Lynne Robinson

Author

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Tony Twyman

Author

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Tony Wearn

Author

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Citation

Jenkins, Robinson, Twyman and Wearn (1999a, June 15). Radio research for the 21st century. ANA - ESOMAR. Retrieved June 04, 2025, from


https://ana.esomar.org/documents/tv-radio-in-the-21st-century