Abstract:
This paper describes the testing and implementation of the new RAJAR audience research contract in the United Kingdom.
This could also be of interest:
Research Papers
21st century measurement of 21st century media
Catalogue: ESOMAR/ARF WAM Conference 2003: Radio
Authors: Roberta M. McConochie, Bruce Goerlich, Scott Stinnett
Company: Nielsen
June 16, 2003
Research Papers
A radio research design for the 21st century
Catalogue: 2nd Radio Research Symposium
Authors: Lynne Robinson, Tony Twyman, Tony Wearn
 
June 15, 1997
Research Papers
TV/radio in the 21st century
Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Author: Barry Kiefl
 
June 15, 1992
