A radio research design for the 21st century

Date of publication: June 15, 1997

Abstract:

The paper reviews the work of a technical group designing a new specification for industry radio research. The group represents commercial broadcasters, public sector broadcasters, and advertisers and/or agencies. The paper discusses the limitations of current research and the impact of the changing nature of the radio broadcasting environment. Some methodological work is described and presents conclusions on the characteristics of a specification to meet various users requirements.

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