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Gutjahr, G. (1972a, June 15). Price policy and price research (magazines). ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/price-policy-and-price-research-magazines-
Valentini, G. (1972a, June 15). Application of discriminant analysis to the Italian readership survey data . ANA - ESOMAR. Retrieved September 26, 2024, from
Rode, F. A. (1970a, September 01). Application of primary surveys and desk research to media planning. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/application-of-primary-surveys-and-desk-research-to-media-planning
Rode, F. A. (1970a, September 01). Application of primary surveys and desk research to media planning (German). ANA - ESOMAR. Retrieved September 26, 2024, from
Steiner and Girardi (1967a, August 01). An analysis of the propagation of norms in illustrated periodicals. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/an-analysis-of-the-propagation-of-norms-in-illustrated-periodicals
Girardi, Neffe and Steiner (1967a, August 01). An analysis of the propagation of norms in illustrated periodicals (German). ANA - ESOMAR. Retrieved September 26, 2024, from
Smolensky, P. (1965a, June 15). Influence of method by measuring identification and image of advertisements. ANA - ESOMAR. Retrieved September 26, 2024, from
Delprat, D. M. (1965a, June 15). The use of attitude scales in testing advertisements. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-use-of-attitude-scales-in-testing-advertisements
Agostini, J. M. (1965a, June 15). Are post-tests of print advertisements conducted on the right respondents. ANA - ESOMAR. Retrieved September 26, 2024, from