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Application of discriminant analysis to the Italian readership survey data

Date of publication: June 15, 1972

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry

Author: Gilberto Valentini

Abstract:

The objective of this paper is to present an experiment conducted in Italy aiming at a more comprehensive use of the data of the Italian readership Survey (l.S.P.I,). The experiment had the scope to establish : - to what extent the audiences reached by the various magazines are similar to each other - to what extent the variables that are normally used in readership research are able te "explain" the fact of being a reader.

Gilberto Valentini

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Valentini, G. (1972a, June 15). Application of discriminant analysis to the Italian readership survey data . ANA - ESOMAR. Retrieved June 05, 2025, from


https://ana.esomar.org/documents/control-techniques-in-a-sample-survey