Application of discriminant analysis to the Italian readership survey data

Date of publication: June 15, 1972

Abstract:

The objective of this paper is to present an experiment conducted in Italy aiming at a more comprehensive use of the data of the Italian readership Survey (l.S.P.I,). The experiment had the scope to establish : - to what extent the audiences reached by the various magazines are similar to each other - to what extent the variables that are normally used in readership research are able te "explain" the fact of being a reader.

Gilberto Valentini

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

Research Papers

Research Papers

  • PDF