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Magazines

Research World (November-December 2010)

In this issue we look at the role of innovation in market research and new ways to explain the consumer story.

Catalogue: Research World 2010
Author: ESOMAR B.V.
December 15, 2010
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Citation

B.V., E. (2010a, December 15). Research World (November-December 2010). ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/research-world-november-december-2010-


Magazines

Research World (October 2010)

In this issue we look at the how technology and innovation are shaping the research industry.

Catalogue: Research World 2010
Author: ESOMAR B.V.
October 15, 2010
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Citation

B.V., E. (2010a, October 15). Research World (October 2010). ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/research-world-october-2010-


Magazines

Research World (March 2010)

This issue focuses on how clients are changing from in-house researchers to strategic consultants, and what this measn for research providers.

Catalogue: Research World 2010
Author: ESOMAR B.V.
March 15, 2010
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Citation

B.V., E. (2010a, March 15). Research World (March 2010). ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/research-world-march-2010-


Magazines

Research World (November 2009)

Qualitative research is actually innovating ahead of quantitative - and leading that innovation into the quantitative arena itself. Think of what is being done in biometrics, neuroscience and ethnography. It all starts in the qualitative arena and...

Catalogue: Research World 2009
Author: ESOMAR B.V.
November 1, 2009
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Citation

B.V., E. (2009a, November 01). Research World (November 2009). ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/research-world-november-2009-


Research reports

Global Market Research 2009

Global Market Research 2009 is the 21st annual industry study undertaken by ESOMAR and the 4th to be developed in cooperation with KPMG Advisory. The latest edition provides a comprehensive and authoritative assessment of the sector's global...

Catalogue: Global Market Research
Author: ESOMAR B.V.
September 16, 2009
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Citation

B.V., E. (2009a, September 16). Global Market Research 2009. ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/global-market-research-2009


Magazines

Research World (July/August 2009)

The debate on global vs. local marketing (and research) is one of these debates which have been going forever. The basic question is “can you apply the same advertising/packaging/ positioning (fill in the blank) on a global basis or are there...

Catalogue: Research World 2009
Author: ESOMAR B.V.
August 1, 2009
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Citation

B.V., E. (2009a, August 01). Research World (July/August 2009). ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/research-world-july-august-2009-


Magazines

Research World (June 2009)

Our theme this month is return on marketing investment (ROMI). But just that one Insight throws the discussion of this aging concept into very sharp relief. Just what is ROMI? Is it return on investment on the entire marketing effort? Or return on...

Catalogue: Research World 2009
Author: ESOMAR B.V.
June 1, 2009
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Citation

B.V., E. (2009a, June 01). Research World (June 2009). ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/research-world-june-2009-


Magazines

Research World (May 2009)

Research for social and political purposes is a fundamental building block in the making and sustenance of a successful democracy. The return on research in the social and political domain far outweighs its cost. Research is indeed a fundamental...

Catalogue: Research World 2009
Author: ESOMAR B.V.
May 1, 2009
×

Citation

B.V., E. (2009a, May 01). Research World (May 2009). ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/research-world-may-2009-


Magazines

Research World (April 2009)

What are memes and what’s the idea behind this first guest-edited edition of Research World? Memes are contagious ideas spread between people through speech, gestures, rituals or other imitable means. Richard Dawkins coined ’meme’ to...

Catalogue: Research World 2009
Author: ESOMAR B.V.
April 1, 2009
×

Citation

B.V., E. (2009a, April 01). Research World (April 2009). ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/research-world-april-2009-