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Rainsard, Probst and Hubert (2022a, April 14). How Decision Intelligence Enables Pernod Ricard to Measure and Optimise the Performance of its Brands and their Key Activations. ANA - ESOMAR. Retrieved July 30, 2024, from
Mohan, Dughi, Roy and Mamoria (2020a, September 15). Seed audiences: 'From not knowing you to tapping into millions like you'. ANA - ESOMAR. Retrieved July 30, 2024, from
Jennings, B. (2019a, November 10). Fusion Forward. ANA - ESOMAR. Retrieved July 30, 2024, from
https://ana.esomar.org/documents/fusion-forward
Mercer and Anderson (2019a, November 10). Enabling digital transformation. ANA - ESOMAR. Retrieved July 30, 2024, from
https://ana.esomar.org/documents/enabling-digital-transformation
Bertrand, Turner and Ash (2019a, November 10). Molson-Coors measuring innovation. ANA - ESOMAR. Retrieved July 30, 2024, from
https://ana.esomar.org/documents/molson-coors-measuring-innovation